SLP has one of the many things that has been keeping me busy over the past year. The Startup Leadership Program (SLP) is an initiative to groom the next-generation of startup CEOs. SLP fellows are in their mid-20s to 30s and have demonstrated outstanding potential and achievement in the life sciences, tech, cleantech, and social sectors. Graduates form an international alumni network to support each other’s entrepreneurial endeavors.

SLP initially started out in Boston under TiE Boston and has now grown to six cities including Silicon Valley, New York, Beijing, New Delhi, San Diego.

Me along with a BITS Alumni, Sudip Dutta, CEO of Aporv.in help run the Bangalore chapter of SLP. We are looking for leaders who can lead new chapters as well as take up existing ones. More details follow

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Tracking and measuring Social media marketing has been of utmost interest to me the last couple of months, with more and more enterprises, SMEs and startups taking to social media marketing with vigor, it becomes important to measure and track results and effectively make data driven decisions to increase revenue / brand awareness.

The first step is of course to listen and monitor. The presentation below is a great place to start understanding the importance of monitoring conversations and buzz around your brand on Social Media.

The 4 step process of Listen -> Plan -> Respond -> Evaluate

seems to be the most effective for tackling problems and quickly closing the loop.

Stayed tuned here for a detailed analysis of Monitoring tools, both free and fee-based which you can use to monitor buzz, sentiment and conversations about your brand.

Back from a blog vacation

December 7, 2009

It’s been long, real long – a blog vacation for close to an year is not good, but there wasn’t much I could do. I was however pretty active over on Twitter – my handle is @vinodhn and reasonably active on Facebook.

So what was I upto this year ? Well I was on a learning overdrive, I helped a great team bootstrap a product, complete web based product built from scratch, and took it all the way from the PRD to SEO , Marketing and PR.

So yes, the past year has been interesting, did some awesome work and met many a smart people. Learnt insights into the Indian product startup space and learnt and tackled challenges that startups face to get a product market ready.

I hope to share more detailed insights on this journey over the past year with all of you on this blog.

All about Proto.in

January 15, 2009

As we get closer to the Bangalore edition of Proto and the excitement builds up for India’s premier startup event,  here’s an awesome conceptualization about Proto.in by the folks from Pictualize.

Date : Jan 23-24, 2009

Venue: Nimhans Convention Center

Btw, if you haven’t already registered, now’s a good time to do so, go ahead and register now.

Makes me wonder as I look at Yahoo! Buzz – year in review 2008.  These are the top 10 search terms in Yahoo search.

yahoo-top10-searches

  1. Britney spears (Music /Entertainment)
  2. WWE (Sports Entertainment)
  3. Barack Obama (Politics)
  4. Miley Cyrus ( Entertainment)
  5. RuneScape (Online gaming entertainment)
  6. Jessica Alba (Movie star / entertainment)
  7. Naruto (Entertainment)
  8. Lindsay Lohan (Movie star / entertainment)
  9. Angelina Jolie (Movie star / entertainment)
  10. American Idol (TV / entertainment)

Note that 9 out of the 10 terms are entertainment oriented, a trend which is similar to 2007.

Wonder if this is a reflection of Yahoo users or whether the entertainment industry is recession proof ? What do you think ? (Note: Britney spears is worth $110 million)

There are two beasts in entertainment which I feel when legalized in India, could change the face of entertainment and prove to be a great opportunity for startups.

  1. Gambling on TV / in casinos.
  2. Pornography on TV.

What do you think ? Any ideas for killer startups in this space 🙂 ? (or should we say hot startups 🙂 )

 

World Usability Day 2008 Bangalore

World Usability Day 2008 Bangalore

World Usability Day (WUD) is a global initiative of the Usability Professionals’ Association to ensure that services and products important to human life are easier to access and simpler to use. Each year, in November, over 300 events are organized in over 40 countries around the world to raise awareness for the general public, and train professionals in the issues central to good usability research, development and practice.

The 2008 World Usability Day focuses on Usability in Transportation focussing on the interaction people and vehicles, the challenges and issues infrastructure and modes for moving around in our environment. World Usability Day 2008 is focused on exploring and creating awareness for several aspects of transportation in Bangalore and in India.  

Details

Date : 29th November 2008

Time : 10.30 to 4.30 am

Venue : Yahoo campus (inner ring raod, domlur)

Register to participate on the UPA Bangalore wiki.

If you are going to be at the event, drop me a line in comments below or send me a message on Twitter.

It gives me great pleasure to announce that I will now be guest blogging for the Product Management View – a blog focussed on product management and strategy , run by world class product managers from various backgrounds and vast experience in this field.I am pleased to be associated with them and look forward to some great discussions over there. Thanks to Stewart Rogers from PM view for making this happen.

My first post for the Product management view is about maximizing product value through effective feature prioritization. Looking forward to hearing your thoughts on this topic and having some great conversations.

The PM view also tracks major webinars on product management, you can sign up for a webinar remider service and here’s the handle to the RSS feed.