December 10, 2009
Tracking and measuring Social media marketing has been of utmost interest to me the last couple of months, with more and more enterprises, SMEs and startups taking to social media marketing with vigor, it becomes important to measure and track results and effectively make data driven decisions to increase revenue / brand awareness.
The first step is of course to listen and monitor. The presentation below is a great place to start understanding the importance of monitoring conversations and buzz around your brand on Social Media.
The 4 step process of Listen -> Plan -> Respond -> Evaluate
seems to be the most effective for tackling problems and quickly closing the loop.
Stayed tuned here for a detailed analysis of Monitoring tools, both free and fee-based which you can use to monitor buzz, sentiment and conversations about your brand.
Filed in Enterprise 2.0, Good bad and ugly, Marketing strategy, product strategy, Social Media, Social media brand influence, social media marketing
Tags: brand influence, brand monitoring, leveraging social media, managing brand buzz social media, measuring social buzz, measuring social media buzz, monitoring your brand, monitoring your brand on social media, social influence, Social Media, social media brand building, social media conversations, social media marketing, social media monitoring, social media strategy, twitter brand management, vinodh nandakumar, vinodh social media, vinodhn
September 18, 2008
Twitter, of course has been one of the main reasons why I don’t get time to write on this blog. Most of the times, 140 characters seems to be more than enough to convey what I want to say. Moreover, I always end up having very interesting conversations there and the there’s always instant feedback from a set of very engaged audience.
Tweets per hour
Tweets per day
So if you are already on twitter, follow me.
Filed in Collaboration, Cool stuff, cool technology, geeky, Ideas!, mashups, Rich Internet Applications, Social Media, Social Tech, Startup, User Experience, Web 2.0
Tags: microblogging, Social Media, social media strategy, Social Tech, twitter, twitter stats, using social media, vinodh nandakumar, vinodhn, vinodhn@twitter