Tracking and measuring Social media marketing has been of utmost interest to me the last couple of months, with more and more enterprises, SMEs and startups taking to social media marketing with vigor, it becomes important to measure and track results and effectively make data driven decisions to increase revenue / brand awareness.

The first step is of course to listen and monitor. The presentation below is a great place to start understanding the importance of monitoring conversations and buzz around your brand on Social Media.

The 4 step process of Listen -> Plan -> Respond -> Evaluate

seems to be the most effective for tackling problems and quickly closing the loop.

Stayed tuned here for a detailed analysis of Monitoring tools, both free and fee-based which you can use to monitor buzz, sentiment and conversations about your brand.

Does your brand or company have a website ? I’m pretty sure it does. Well if you thought that it’s the end of your online presence, then it’s high time you rethought your web strategy. You might be running a highly successful offline business, but your social media strategy can be a game changer.

If your brand or firm is not participating in Social Media using tools that include a collection of blogs, wikis, forums, photos and videos sharing sites, then you really don’t have an online presence.

These days Social Media such as forums, wikis and blogs in particular are playing a notable role in influencing the buying patterns of consumers. Often consumers look for opinions, user experiences and reviews on such sources before purchasing a product. Detecting influential nodes and opinion leaders and understanding their role in how people perceive and adopt a product or service provides a powerful tool for marketing, advertising and business intelligence. Look at these insights from a very comprehensive research study by Universal McCann.

  • 73% of online users read a blog
  • 57% join social networks
  • 45% have started a blog
  • 83% have viewed a video online
  • 39% subscribe to RSS feeds
  • 36% think more positively about companies that have blogs

I find the last insight extremely encouraging, and I hope that this will encourage you to rethink your brand’s online marketing strategy.

What are your thoughts ? If you are running a highly successful offline business, how are you leveraging social media as a touch point with your customers ?

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