All about

January 15, 2009

As we get closer to the Bangalore edition of Proto and the excitement builds up for India’s premier startup event,  here’s an awesome conceptualization about by the folks from Pictualize.

Date : Jan 23-24, 2009

Venue: Nimhans Convention Center

Btw, if you haven’t already registered, now’s a good time to do so, go ahead and register now.


Google Chrome and Pranayama

October 14, 2008

Off topic, but couldn’t resist blogging about this.

Baba Ramdev’s (a yogic guru from India)  effort to connect with tech geeks and urge them to take up pranayama (meditation). Awesome marketing and product position I must say!

Google Chrome and Prananyama and Baba Ramdev

Google Chrome and Prananyama and Baba Ramdev

Image Source : Dead President

The Twitter obsession (and addiction) continues, we are all hooked on to it, aren’t we.

If you aren’t already, do follow me on Twitter.
So for all the Twitteratti / Tweeple / Tweeps out there, here’s my list of top 10 tools / plugins (in no particular order) for Twitter to enhance your Tweeting experience.


Tweetdeck takes all the information from Twitter and helps you manage the information overload by grouping them into managable pieces or based on your interests.


Tracks Top URLs which are talked about on Twitter. Extremely useful service and helps you find the most interestsing and latest information on the web.

Twitter Patterns

Helps you give your twitter page some style! They have some really cool designs, check it out.


Very useful app, which automatically tweets whenever you publish a post on your blog. Helps you get some link love!

Easy Tweets

A handy tool for online and digital marketers who wish to leverage the advantages of social media and microblogging. Easy Tweets enables you to switch between multiple Twitter accounts, track follower, replies etc all from one dashboard.


Hashtags enable you to track and follow conversations on Twitter. Follow @hashtags on Twitter and the service will index your tweets. Then add a #tagname to your tweet and this can be instantly looked up or searched.


This service lets you follow a user’s conversations in a threaded manner, showing you all the various people the given user has had a conversation with. Interesting tool, especially when you trying to find out what others are saying about your brand/service.


Plodt enables charts your tweets based on a tag and rank you provide. For example you could tweet
Vinodh’s blog . *interesting 10* and as you keep adding such tweets, Plodt gives you a timeline graph such as below

Power Twitter

Power Twitter Features
This Firefox plugin greatly enhances twitter to include: photo sharing with embedded flickr photos, video sharing with embedded youtube videos, shared tinyurls are unwound and lots of other power user features.

Twitter Keys

Twitter keys is a fun tool for Twitter which enables you to use UTF8 symbols in your tweets.  Once downloaded, this appears as a floating window, so all you need to do is to choose your symbol, copy n paste. So come on, get creative in your tweets using these symbols.

One special feature


Vakow is an India focussed service which lets you post to Twitter as an SMS. Very useful and probably the cheapest way to pot to Twitter via mobile in India.

Let me know what you like and what tool you use.

I’m sure most of you know what Social Media is, for others –

Social Media is a dynamic and growing area that includes a collection of blogs, wikis, forums, photos and videos sharing sites. According to Wikipedia

Social media describes the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.

The fact that social media is changing the way people collaborate and interact with each other is now a given. Below is research data from a Forrester’s report on usage of various social media avenues.

Social media participation

Social media can become a powerful voice for your brand and add credibility by allowing users to share opinions and experiences about your brand. Below are some of my thoughts on how you can leverage social media to build your brand image – especially useful for entrepreneurs and small business owners.

Blogging – This should be the starting point of your social media marketing strategy. It needs to work both ways – Read blogs using Google Reader, Bloglines and comment on blogs to get link love and imporve your credibility. You could use WordPress, TypePad, Blogger for easily setting up your blog.

RSS – Use RSS feeds to enable your consumers to take data away from your portal / blog and enable them to take it to places where conversations are happening. This will enable interesting conversations to evolve around your content. Some tools – Feedburner, Google News and mysyndicaat

Social Search – By social search, I am primarily referring to local content search providers. Being active in user engaged communities like Yelp, Yahoo Local, can give you a platform to advertise your brand and engage with potential users.

Social networking – Consumers these days are spending quite a lot of time on social networking sites like Facebook, MySpace, Orkut etc. Being on these networks enable you to understand what your customers are talking about and provide services targeted at them.

Consider building widgets/ applications which can integrate into these networks. This makes it easier for your consumers to share information about your product / service with their friends and peers. As a result,brand endorsements are visible and shared amongst members. Chains of endorsements might evolve from this sharing, making social networking incredibly powerful and influential. Facebook has an entire category of business applications with over 1000 different applications.

Social bookmarking – This is a great way to tag content and enable traffic to your site. Allowing users to share information from your site using social bookmarking tools like, Digg, StumbleUpon, Reddit, Mixx will enable your brand to get more coverage.

Social conversation tools I like to bunch tools like Twitter, Thwirl, Plurk and FriendFeed into what I like to call “social conversation” tools. These are very powerful tools to start conversations with other people and virally spread information. Several corporations have already starting using Twitter as a part of their main stream marketing model – Jetblue for instance has a twitter feed enabling their customers to get real time updates on flight timings and weather conditions.

So what’s your social media strategy ? How are leveraging and influencing the crowd to use your brand ?