December 10, 2009
Tracking and measuring Social media marketing has been of utmost interest to me the last couple of months, with more and more enterprises, SMEs and startups taking to social media marketing with vigor, it becomes important to measure and track results and effectively make data driven decisions to increase revenue / brand awareness.
The first step is of course to listen and monitor. The presentation below is a great place to start understanding the importance of monitoring conversations and buzz around your brand on Social Media.
The 4 step process of Listen -> Plan -> Respond -> Evaluate
seems to be the most effective for tackling problems and quickly closing the loop.
Stayed tuned here for a detailed analysis of Monitoring tools, both free and fee-based which you can use to monitor buzz, sentiment and conversations about your brand.
Filed in Enterprise 2.0, Good bad and ugly, Marketing strategy, product strategy, Social Media, Social media brand influence, social media marketing
Tags: brand influence, brand monitoring, leveraging social media, managing brand buzz social media, measuring social buzz, measuring social media buzz, monitoring your brand, monitoring your brand on social media, social influence, Social Media, social media brand building, social media conversations, social media marketing, social media monitoring, social media strategy, twitter brand management, vinodh nandakumar, vinodh social media, vinodhn
December 3, 2008
Makes me wonder as I look at Yahoo! Buzz – year in review 2008. These are the top 10 search terms in Yahoo search.
- Britney spears (Music /Entertainment)
- WWE (Sports Entertainment)
- Barack Obama (Politics)
- Miley Cyrus ( Entertainment)
- RuneScape (Online gaming entertainment)
- Jessica Alba (Movie star / entertainment)
- Naruto (Entertainment)
- Lindsay Lohan (Movie star / entertainment)
- Angelina Jolie (Movie star / entertainment)
- American Idol (TV / entertainment)
Note that 9 out of the 10 terms are entertainment oriented, a trend which is similar to 2007.
Wonder if this is a reflection of Yahoo users or whether the entertainment industry is recession proof ? What do you think ? (Note: Britney spears is worth $110 million)
There are two beasts in entertainment which I feel when legalized in India, could change the face of entertainment and prove to be a great opportunity for startups.
- Gambling on TV / in casinos.
- Pornography on TV.
What do you think ? Any ideas for killer startups in this space 🙂 ? (or should we say hot startups 🙂 )
Filed in Ideas!, product management, recession, Search engines, Social Media, Social Tech, Startup, Startup Networking, Technology for real life, User Interface
Tags: britney spears, entertainment in india, entertainment industry, Ideas!, killer startups, new startup ideas, recession, recession proof, startup ideas, top search 2008, vinodh nandakumar, vinodhn, yahoo top searches
November 6, 2008
I just finished going through the Consumer experience report, from Razorfish a survey which has documented the online behavior and characteristics of more than 1,000 “connected” consumers on the internet. This was refreshing to read in the midst of all grim news and presentations from VC firms and the layoffs in internet firms.
The Consumer experience report looks at:
- People’s life online and their exchanges and networks that they build on the web
- Changing consumer behavior heralded by Web 2.0, UGC and the voice of the consumer
- what is the real impact of the “social web”;
- Key drives for transactions and purchases on the web
- and who is really using the mobile web and what are they doing.
The survey report is nicely documented and gives several key insights into online consumer behavior. If you are building a consumer internet product, it would suggest you go through this report.
Here are some thoughts I found encouraging, with potential for building opportunities on
- Search as the start of most online experiences
- Increasing importance of user experience design and designing for the “Facebook generation”
- Emergence of online video as a rising star and increased adoption across demographics
- Accelerated adoption of social media technologies at a breakneck speed – Increasing popularity of Twitter, Facebook and other social technologies which connect people and enable conversations
- Peer driven search and search from social recommendation sites driving digital commerce
- Market for smartphone is growing and adoption of online mobile services nascent
- Growth of mico conversations and social media tools like twitter -“I don’t remember how I kept in touch before!”
- Increased use of widgets which mashup data from various sources and can be accessed on the web and mobile
- Increased demand for data visualization and enabling users to track their activities over the social web.
So what are your thoughts on the report ? If you run an Internet startup, what are you doing to leverage this ?
You can download the entire report in PDF from here.
Filed in Collaboration, product management, Rich Internet Applications, Social Media, Social Networking, Social Tech, Startup, Startup Networking, Technology for real life, Usability, User Interface, Web 2.0
Tags: conversations, demographics, facebook, how the web is changing, internet, marketing, microblogging, PR, social, Social Media, social media evangelism, social media evolution, social media strategies, Social Networking, social web, twitter, understanding consumer behavior, understanding user experience, user behavior, users, Web 2.0, web 3.0
October 11, 2008
The Twitter obsession (and addiction) continues, we are all hooked on to it, aren’t we.
If you aren’t already, do follow me on Twitter.
So for all the Twitteratti / Tweeple / Tweeps out there, here’s my list of top 10 tools / plugins (in no particular order) for Twitter to enhance your Tweeting experience.
Tweetdeck takes all the information from Twitter and helps you manage the information overload by grouping them into managable pieces or based on your interests.
Tracks Top URLs which are talked about on Twitter. Extremely useful service and helps you find the most interestsing and latest information on the web.
Helps you give your twitter page some style! They have some really cool designs, check it out.
Very useful app, which automatically tweets whenever you publish a post on your blog. Helps you get some link love!
A handy tool for online and digital marketers who wish to leverage the advantages of social media and microblogging. Easy Tweets enables you to switch between multiple Twitter accounts, track follower, replies etc all from one dashboard.
Hashtags enable you to track and follow conversations on Twitter. Follow @hashtags on Twitter and the service will index your tweets. Then add a #tagname to your tweet and this can be instantly looked up or searched.
This service lets you follow a user’s conversations in a threaded manner, showing you all the various people the given user has had a conversation with. Interesting tool, especially when you trying to find out what others are saying about your brand/service.
Twitter keys is a fun tool for Twitter which enables you to use UTF8 symbols in your tweets. Once downloaded, this appears as a floating window, so all you need to do is to choose your symbol, copy n paste. So come on, get creative in your tweets using these symbols.
One special feature
Vakow is an India focussed service which lets you post to Twitter as an SMS. Very useful and probably the cheapest way to pot to Twitter via mobile in India.
Let me know what you like and what tool you use.
Filed in Collaboration, Cool stuff, product reviews, Rich Internet Applications, Social Media, Social Tech, Startup, Usability, User Experience, User Interface, Web 2.0
Tags: product, product management, product marketing, product reviews, Social Media, social media marketing, social media strategies, social media tools, Startup, top to tools for twitter, twitter, twitter experience, twitter power user, twitter tools, vinodh nandakumar, vinodhn, vinodhn@twitter, Web 2.0
September 18, 2008
Twitter, of course has been one of the main reasons why I don’t get time to write on this blog. Most of the times, 140 characters seems to be more than enough to convey what I want to say. Moreover, I always end up having very interesting conversations there and the there’s always instant feedback from a set of very engaged audience.
Tweets per hour
Tweets per day
So if you are already on twitter, follow me.
Filed in Collaboration, Cool stuff, cool technology, geeky, Ideas!, mashups, Rich Internet Applications, Social Media, Social Tech, Startup, User Experience, Web 2.0
Tags: microblogging, Social Media, social media strategy, Social Tech, twitter, twitter stats, using social media, vinodh nandakumar, vinodhn, vinodhn@twitter
August 27, 2008
The slide deck below has some really great information on Internet and Web 2.0 trends in China, a market that most of us are not really clued into. Thanks to Trendspotting for putting together this data packed slideshow.
Here what I find most interesting and insightful from the information
- China has the largest internet user base in the world to the tune of 253m users. They also have the largest mobile subscriber base of 574m.
- China has a very health internet user sex ratio comprising of 47% women
- IM, Online music and Online Video/movies are the top three online channels for Chinese youth
- Out of the top 5 sites in China based on traffic, Yahoo China (No.5) is the only international player out them, others are all local players.
- Chinese participation in Social media sites is higher than the global daily average.
- Bulletin Board Sites (BBS) are extremely popular
- The Total online ad spend per internet user in China is only at $8, however the ad market has heated up and is growing at 50% with increased ad spends due to the Olympics
- Internet censorship and moral policing are very common in China, in fact 85% of Chinese approve government internet censorship.
So what’s your take on the Chinese internet market ? Do you have more insights ? What do you think are future trends in China ?
Filed in geeky, product management, Rich Internet Applications, Social Media, Social Networking, Software outsourcing, Startup, Technology for real life, Usability, Valuations, Web 2.0
Tags: business research china, china, china internet, china internet censorship, china web2.0, chinese internet, internet, market analysis, market analysis of china internet and web 2.0 trends, product, product management, product strategy, Rich Internet Applications, top sites in china, web, Web 2.0
August 22, 2008
Does your brand or company have a website ? I’m pretty sure it does. Well if you thought that it’s the end of your online presence, then it’s high time you rethought your web strategy. You might be running a highly successful offline business, but your social media strategy can be a game changer.
If your brand or firm is not participating in Social Media using tools that include a collection of blogs, wikis, forums, photos and videos sharing sites, then you really don’t have an online presence.
These days Social Media such as forums, wikis and blogs in particular are playing a notable role in influencing the buying patterns of consumers. Often consumers look for opinions, user experiences and reviews on such sources before purchasing a product. Detecting influential nodes and opinion leaders and understanding their role in how people perceive and adopt a product or service provides a powerful tool for marketing, advertising and business intelligence. Look at these insights from a very comprehensive research study by Universal McCann.
- 73% of online users read a blog
- 57% join social networks
- 45% have started a blog
- 83% have viewed a video online
- 39% subscribe to RSS feeds
- 36% think more positively about companies that have blogs
I find the last insight extremely encouraging, and I hope that this will encourage you to rethink your brand’s online marketing strategy.
What are your thoughts ? If you are running a highly successful offline business, how are you leveraging social media as a touch point with your customers ?
Filed in Ideas!, Latest tech, product management, Social Media, Social Networking, Social Tech, Startup, User Experience, Web 2.0
Tags: brand, brand management, leveraging social media, nodes, online marketing, product management, product strategy, social influence, Social Media, social media brand building, social media marketing, social media strategies, strategic thinking, strategy., using social media