Tracking and measuring Social media marketing has been of utmost interest to me the last couple of months, with more and more enterprises, SMEs and startups taking to social media marketing with vigor, it becomes important to measure and track results and effectively make data driven decisions to increase revenue / brand awareness.

The first step is of course to listen and monitor. The presentation below is a great place to start understanding the importance of monitoring conversations and buzz around your brand on Social Media.

The 4 step process of Listen -> Plan -> Respond -> Evaluate

seems to be the most effective for tackling problems and quickly closing the loop.

Stayed tuned here for a detailed analysis of Monitoring tools, both free and fee-based which you can use to monitor buzz, sentiment and conversations about your brand.

Back from a blog vacation

December 7, 2009

It’s been long, real long – a blog vacation for close to an year is not good, but there wasn’t much I could do. I was however pretty active over on Twitter – my handle is @vinodhn and reasonably active on Facebook.

So what was I upto this year ? Well I was on a learning overdrive, I helped a great team bootstrap a product, complete web based product built from scratch, and took it all the way from the PRD to SEO , Marketing and PR.

So yes, the past year has been interesting, did some awesome work and met many a smart people. Learnt insights into the Indian product startup space and learnt and tackled challenges that startups face to get a product market ready.

I hope to share more detailed insights on this journey over the past year with all of you on this blog.

All about Proto.in

January 15, 2009

As we get closer to the Bangalore edition of Proto and the excitement builds up for India’s premier startup event,  here’s an awesome conceptualization about Proto.in by the folks from Pictualize.

Date : Jan 23-24, 2009

Venue: Nimhans Convention Center

Btw, if you haven’t already registered, now’s a good time to do so, go ahead and register now.