December 10, 2009
Tracking and measuring Social media marketing has been of utmost interest to me the last couple of months, with more and more enterprises, SMEs and startups taking to social media marketing with vigor, it becomes important to measure and track results and effectively make data driven decisions to increase revenue / brand awareness.
The first step is of course to listen and monitor. The presentation below is a great place to start understanding the importance of monitoring conversations and buzz around your brand on Social Media.
The 4 step process of Listen -> Plan -> Respond -> Evaluate
seems to be the most effective for tackling problems and quickly closing the loop.
Stayed tuned here for a detailed analysis of Monitoring tools, both free and fee-based which you can use to monitor buzz, sentiment and conversations about your brand.
Filed in Enterprise 2.0, Good bad and ugly, Marketing strategy, product strategy, Social Media, Social media brand influence, social media marketing
Tags: brand influence, brand monitoring, leveraging social media, managing brand buzz social media, measuring social buzz, measuring social media buzz, monitoring your brand, monitoring your brand on social media, social influence, Social Media, social media brand building, social media conversations, social media marketing, social media monitoring, social media strategy, twitter brand management, vinodh nandakumar, vinodh social media, vinodhn
December 7, 2009
It’s been long, real long – a blog vacation for close to an year is not good, but there wasn’t much I could do. I was however pretty active over on Twitter – my handle is @vinodhn and reasonably active on Facebook.
So what was I upto this year ? Well I was on a learning overdrive, I helped a great team bootstrap a product, complete web based product built from scratch, and took it all the way from the PRD to SEO , Marketing and PR.
So yes, the past year has been interesting, did some awesome work and met many a smart people. Learnt insights into the Indian product startup space and learnt and tackled challenges that startups face to get a product market ready.
I hope to share more detailed insights on this journey over the past year with all of you on this blog.
January 15, 2009
Date : Jan 23-24, 2009
Venue: Nimhans Convention Center
Btw, if you haven’t already registered, now’s a good time to do so, go ahead and register now.
Filed in Cool stuff, cool technology, design, Events I'm attending, funding, geeky, Ideas!, product management, product reviews, product strategy, Proto.in, Requirements gathering, Startup, startup events, Startup Networking, Valuations
Tags: advice for startups, india startups, networking, pictualize, product management, product manager, product marketing, product startups, product strategy, proto, proto bangalore, proto bangalore edition, proto showcase, Proto.in, Social Media, startup events, vinodh nandakumar, vinodhn