Monitoring your brand buzz through Social media marketing
December 10, 2009
Tracking and measuring Social media marketing has been of utmost interest to me the last couple of months, with more and more enterprises, SMEs and startups taking to social media marketing with vigor, it becomes important to measure and track results and effectively make data driven decisions to increase revenue / brand awareness.
The first step is of course to listen and monitor. The presentation below is a great place to start understanding the importance of monitoring conversations and buzz around your brand on Social Media.
The 4 step process of Listen -> Plan -> Respond -> Evaluate
seems to be the most effective for tackling problems and quickly closing the loop.
Stayed tuned here for a detailed analysis of Monitoring tools, both free and fee-based which you can use to monitor buzz, sentiment and conversations about your brand.
Filed in Enterprise 2.0, Good bad and ugly, Marketing strategy, product strategy, Social Media, Social media brand influence, social media marketing
Tags: brand influence, brand monitoring, leveraging social media, managing brand buzz social media, measuring social buzz, measuring social media buzz, monitoring your brand, monitoring your brand on social media, social influence, Social Media, social media brand building, social media conversations, social media marketing, social media monitoring, social media strategy, twitter brand management, vinodh nandakumar, vinodh social media, vinodhn