Microsoft’s Web 2.0 strategy with SharePoint
October 19, 2007
For Microsoft, Sharepoint and MOSS 2007 have always been dear products, with a lot of sales and marketing activity happening on this front. Microsoft Office SharePoint Server 2007 is a key product for Microsoft – it has collaboration, business intelligence, content management, search and “social computing” capabilities (Microsoft’s idea for ‘web 2.0’, according to this page on Microsoft’s website).
Microsoft is going Web 2.0, and what better way than to go with Sharepoint. Some of my previous posts talk about MOSS 2007 and building Web 2.0 sites using MOSS.
Microsoft recently announced two strategic partnerships, with enterprise software company Atlassian and RSS solutions vendor NewsGator. The partnerships link togther Microsoft’s SharePoint product with Atlassian’s wiki collaboration product Confluence and a new offering from Newsgator called ‘NewsGator Social Sites’, a collection of site templates, profiles, Web parts and middleware for SharePoint.
The big picture which Microsoft is of course looking at is to sell SharePoint as a social collaboration platform rather than just an enterprise productivity platform by adding more Web 2.0 features such as collaboration, user generated content etc. The other IMHO is of course the limited out of the box functionality which Wikis, blogs and other web parts provide in MOSS 2007 and customizing these can take quite a hit on the timelines and cost of a project.
According to this source, Microsoft has around 80 million users on SharePoint and is reported to be worth $800 M per year in revenue for the Redmond company. Atlassian has 4,100 Confluence enterprise customers. So this definitely seems to be a win win relationship and a great advantage for SharePoint users.
There is in fact a new connect launched by Atlassian which is available for download.